Assoc. Prof. Dr. FİGEN YEŞİLADA
Faculty of Economics and Administrative Sciences
Office
GE220
E-mail
fyesilada@ciu.edu.tr
Telephone number
+90 392 671 11 11
Extension
2247
Other information
U.N. Sustaınable Development Goals
Good health and well-being
Quality Education
Decent Work and Economic Growth
Industry, Innovation and Infrastructure
Responsible Consumption and Production
Climate Action
Partnerships for The Goals
CURRICULUM VITAE
Education
- Dokuz Eylül University Business Administration (PhD, 1999)
- Dokuz Eylül University Business Administration (Master, 1995)
- Dokuz Eylül University Business Administration (Undergraduate, 1992)
Publications
Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)
- Transforming public healthcare in Nigeria: the impact of green human resource management in promoting environmental sustainability. - 2026
- Is free also fair? Justice perceptions and sustainability in public healthcare delivery - 2026
- TESSEMA, D. H., YESILADA, F., & ŞEŞEN, H. (2026). Entrepreneurial orientation and competitive advantage in hospitality: mediating roles of knowledge sharing and market orientation utilizing dynamic capability theory. Humanities and Social Sciences Communications, 13(1). https://doi.org/10.1057/s4159 - 2026
- Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation - 2026
- Examining the Antecedents of Green Hotel Consumer Behavior: The Mediating-Moderating Role of Information-Seeking Behavior in Green Hotel Preferences - 2026
- Diffusion of Cryptocurrency Among Arab Adopters: How Are Digital Technostress, Ethical Concerns, and Government Regulations Interconnected? - 2025
- A Critical Assessment of Male HIV/AIDS Patients' Satisfaction With Antiretroviral Therapy and its Implications for Sustainable Development in Sub-Saharan Africa - 2025
- A Moderated Mediation Analysis of Lebanon’s Food Consumers’ Green Purchasing Intentions: A Path Towards Sustainability - 2025
- Enhancing pro-environmental behavior through green human resource management practices: evidence from Ethiopian private hospitals - 2025
- Enhancing Corporate Sustainability through Total Quality Management:Evidence From Ethiopian Private hospitals - 2025
- The role of eco-innovation and globalization towards carbon neutrality in the USA - 2021
Books and books chapters published internationally
- The Impact of Pay Equity in Promoting Decent Work and Service Excellence in the Hospitality Sector - 2026
- Impact of Total Quality Management on Revisit Intention through the Mediating Role of Patient Satisfaction on Inpatients in Public Hospitals in Addis Ababa, Ethiopia - 2025
- The Mediating Effect of Patient Trust on the Link between Relationship Marketing and Hospital Brand Image in Public Hospitals- Nigeria - 2025
Articles published in other peer reviewed international journals
- The Impact of Perceived Physician Communication Skills on Revisit Intention: A Moderated Mediation Model - 2025
- Cross‑cultural negotiation styles in Shandong province, China: the role of cultural and emotional intelligence - 2025
- Impact of total quality management on patient revisit intention: the case of public hospitals in Addis Ababa, Ethiopia - 2025
- EFFECT OF CUSTOMER ORIENTATION ON CUSTOMER RETENTION THROUGH THE MEDIATING ROLE OF SATISFACTION AND SERVICE QUALITY: THE CASE OF PRIVATE BANKS IN ETHIOPIA - 2025
- The role of perceived telemedicine quality in enhancing patient satisfaction during the COVID-19 pandemic: The mediation of telemedicine satisfaction - 2024
- Influence of perceived service quality on word-of-mouth: the mediating role of brand trust and student satisfaction - 2024
- Revolutionizing Healthcare Finances: Navigating the Impact of Innovative Technologies on Medical Claims Cost Containment in the MENA Region. - 2024
- Sohar Industrial Clusters: Navigating Policy Implementation Barriers. - 2023
- The Moderating Role of Shopping Frequency on the Relationship Between Store Image and Satisfaction: Evidence from Cyprus - 2021
Papers presented in international conferences and printed as proceedings
- Understanding MHealth App Use and Satisfaction in Digital Natives: Evidence From a TAM-Based Mediation Model - 2025
Other Publications
- CAUSALITY RELATIONSHIP BETWEEN MARKET ATTRACTIVENESS AND ECONOMIC GROWTH CONSIDERING ECONOMIC INSTABILITY IN TURKEY - 2022
Thesis Supervision
Master Thesis Supervised
- THE EFFECT OF SOCIAL MEDIA ON BRAND REPUTATION IN SMARTPHONE MARKET IN AZERBAIJAN AND TURKEY: CASE STUDY OF IPHONE SMARTPHONES - 2023
- Impact Of Digital Marketing On Online Purchase: Mediating Role Of Customer Relationship Management - 2023
- Evaluation Of Patients’ Satisfaction With Health Care Quality And The Relationship Between Service Quality Dimensions - 2023
- Assessment Of Knowledge And Perceptions About Telemedicine Among Health Professionals In Montserrado County, Liberia - 2023
- Factors Contributing To The Health Service Improvement And Patient Satisfaction In Galkacyo Medical Center And Modern Hospitals (Mudug. Region Somalia)”, Graduate Institute, Cyprus International University - 2023
- Analysing Impacts Of Covid-19 Pandemic On Financial Industry In Zimbabwe - 2023
- The Impact Of Healthcare Service Quality On Patient Satisfaction. The Case Of The Emergency Units Of The Public Hospitals In North Cyprus - 2023
- An Assessment Of The Effectiveness Of Automated Teller Machines (Atms) On Service Quality And Customer Satisfaction. Case Study: Sierra Leone - 2023
- “Patients’ Perception of Healthcare Quality, Satisfaction and Behavioral Intention: An Empirical Study In Mogadishu, Somalia.” - 2022
- The Effects of Digital Marketing On Organizations Financial Performance - 2022
- The Use of Healthcare Technology In Improving Patient Satisfaction In The Republic Democratic of Congo During The Covid-19 Pandemic - 2022
- Patient Satisfaction, Service Quality And Patient Loyalty In Private Hospitals In Northern Cyprus - 2022
- The Impact Of Perceived Quality, Perceived Value And Perceived Price On Customer Loyalty: Mediating Role Of Customer Satisfaction - 2022
- The impacts of digital marketing on small and medium businesses: a case study of Lefkosa, North Cyprus - 2022
- Patient Satisfaction, Service Quality And Patient Loyalty In Private Hospitals In Northern Cyprus - 2022
- Understanding the Effects of Sales Promotion on Customer Loyalty - 2022
- The Impact Electronic Word-Of-Mouth On Purchase Intention - 2022
- Digital Marketing And Its Effect On Small And Medium Businesses: Evidence Of Small And Medium Businesses In The Turkish Republic Of Northern Cyprus - 2022
- Mediator Effect Of Customer Commitment On The Relationship Between Perceived Service Quality And Customer Citizenship Behavior: The Case Of Nigerian Banking Industry - 2022
- The Influence Of Service Quality On Patient Satisfaction In Nigerian Private Hospitals; A Moderating Role Of Perceived Value: A Case Study Of Private Hospitals In Imo State, Nigeria - 2022
- Exploring The Macro Environment Forces And Their Influence On Companies: A Case Study In Sudan - 2022
- Women’s Healthcare And Treatment Quality Perceptions During Ante Natal And Delivery: A Case Study Of Public Hospitals In Delta State Nigeria - 2022
- Customer Relationship Management, Patient Satisfaction, And Patient Loyalty In Cyprus Crown IVF - 2022
- Understanding the Effects of Sales Promotion on Customer Loyalty - 2022
Projects
- Economic Interdependence Market Research Grant Program (2010), UNDP
- Cyprus Civil Society Strengthening Program (2007-2008), UNDP.
- “Aegean Economic Development Foundation (EGEV), Aegean Regional Development Plan”, İzmir.
- “Aegean Young Businessman Association (EGİAD) International Promotion Project”, İzmir.
- “İŞKOBİRLİK Shopping Mall Market Research Project”, İzmir.
- “ATAKALP Hospital Marketing and Public Relations Project”, İzmir.
- “Aegean Free Trade Zone, Space Camp Market Research Project”, İzmir.
- Report on Market Characteristics of İzmir Province and Proposed Activities in Site Area, BİMER, İzmir
- “Report on Drinking Water Market in Turkey and Population of İzmir – Antalya Coastal Line”, BİMER, İzmir.
- World Bank – İGEME; Consultancy Program for Agricultural SMEs
Awards
- 2008 Muhan Soysal Business Conference, 2nd Best Paper Award (2008)
Research Areas
- Pazarlama
- Strategic Management
- International Marketing
Administrative Duties
- Professional Doctorate of Business Administration, Coordinator (2024-ONGOING)
- Professional Doctorate in Health Care Management, Coordinator (2024-ONGOING)